The phrase "content is king" was coined when it became evident that it mattered as far as the big name search engines were concerned that content was not duplicate rehash of material from other websites. The unique quality of the content affects how a website is ranked in the search engines, and it is a matter of great importance. Google, for example, strives to keep a loyal user base by providing that base with quality search engine results. In order to achieve this, quality standards must be set in place so that expected level of delivery remains intact. Otherwise, the user base will migrate over to other search engines in an attempt to achieve better targeted results for their searches. A loyal user base means higher profits for Google; the larger the base, the larger the profits.
Read more...
Internet marketing is the process of promoting any type of products and services over the internet using different strategies. The main goal here is for the ebusiness owners to widen their reach and get as many people as possible to do business with them.
There are so many ways to attract attention in the online arena. There's video marketing, social media networking, ezine publishing, forum posting, blogging, etc. But if you want something that is highly recommended by most successful ebusiness owners, you should use article marketing.
Read more...
When you are deciding on the major search engine directories that you want your website to be listed in, you should not overlook one of the most important ones: the DMOZ (short form for Directory Mozilla). DMOZ is just another name for the Open Directory Project, one of the human-powered submission directories.
The Open Directory Project (http://www.dmoz.org/) was designed and is currently operated by a volunteer group of web editors and reviewers. It will not cost you a dime to get listed on DMOZ but before you submit your website to the Open Directory Project for review, you will need to be certain it is developed with DMOZ standards in mind.
You will need to go through all of your web pages to make sure that your website is elegant and professional.
Your website design should be already completed at the time you make the submission. That means that the design of every single web page should be finished. Unfinished websites will be rejected. Also make sure that your website contains valuable and relevant information or your website will get rejected.
Deciding what is white hat SEO vs. black hat SEO is no easy task. You could argue that doing anything to intentionally influence the way your site will be ranked is black hat, however, for my purposes and for the purposes of anyone else who is looking to be involved in internet marketing, taking this definition to seriously is impossible.
Read more...
There is an average of 1 million status updates sent per day. 136,986,301.00 dollars is spent on advertising within social media publishers like Facebook every day. That is right, social media ad revenue is a 50 billion dollar per year industry and growing. Its primary source of content is the little details about your life you volunteer to your friends and family. This means that each status update you post is worth approximately 137 dollars in ad revenue for your chosen social media outlet.
Read more...
